Corporate Social Responsibility

Corporate Social Responsibility

United Way partners with leaders in industry that go beyond their business goals and leverage corporate social responsibility to help create strong communities around the world.

Corporate Social Responsibility (CSR) is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders. CSR is generally understood as being the way through which a company achieves a balance of economic, environmental and social imperatives (“Triple-Bottom-Line- Approach”), while at the same time addressing the expectations of shareholders and stakeholders.

In this sense it is important to draw a distinction between CSR, which can be a strategic business management concept, and charity, sponsorships or philanthropy. Even though the latter can also make a valuable contribution to poverty reduction, will directly enhance the reputation of a company and strengthen its brand, the concept of CSR clearly goes beyond that.

Fulfill your social responsibility goals and advance the common good with United Way

United Way NZ improves lives by mobilizing the caring power of communities around the world to advance the common good. We galvanize and connect a diverse set of individuals and mobilise resources to create long-term change in the areas of education, income and health.

 


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